4 min read.

Author: Maria Fiorini, Director, Marketing & Communications, Precise ͵ÅÄ͵¿ú

If you own or operate a parking facility, you know that visibility is crucial for attracting and retaining customers. Today, that visibility starts online, long before a driver reaches your lot. By appearing where customers are searching, such as Google Maps and Google Search, you create a direct path to your lot. Optimizing your lot for Google is often easier said than done; however, with the right tactics, you can improve your parking lot's visibility, attract more customers, and drive more revenue to your facility.

Below are four factors to consider when promoting your parking lot on Google.

1. Create a fully optimized online location listing.

   The first step to promoting your parking lot on Google is to create a location listing. This listing allows you to control and manage your online presence across Google, including Google Maps and Google Search. By creating an online listing, you can provide potential customers with information about your parking lot, including your location, hours of operation, customer reviews, and additional amenities offered. When the details online match what customers see at your facility, you establish credibility, reduce confusion, and increase the chance of repeat customers.

2. Optimize your parking information webpage to appear in top search results.

   The next step is to optimize your website for search engines. Search engine optimization (SEO) ensures your parking information webpage is more visible when customers search for parking nearby. It involves several tactics that can help your webpage rank higher on Google search results.

   A parking information webpage will not only help you establish an online presence but will also enable you to promote your parking lot on Google. Your webpage should include important information about your parking lot, such as its location, hours of operation, parking rates, and additional amenities like EV charging stations. Including photos of your parking lot will give potential customers an idea of what they can expect. By combining detailed information with SEO best practices, you’ll increase your chance of showing up on the first page of Google search results.

3. Encourage customer reviews and promptly respond to them.

   Customer reviews can significantly impact your parking lot’s visibility on Google. Encourage your customers to leave positive reviews on your Google listing, and be sure to respond to all positive and even negative reviews. Acknowledging feedback, whether it’s praise or criticism, shows that you value the customer experience. Deciding on an escalation matrix with your parking service provider will ensure that reviews are promptly addressed. Google is committed to only displaying information that it believes is accurate and suitable to recommend to its users.

4. Run paid advertising to extend your reach.

   Google Ads is an effective way to promote your parking lot on Google. With Google Ads, you can create ads that target specific keywords and geographic locations. This ensures that your ads reach people actively searching for parking lots in your area. Paid campaigns can be used to highlight daily rates, special offers, or event parking, making them a flexible tool to drive new customers to your lot.

Promoting your parking lot on Google is an effective way to attract more customers. By focusing on accurate listings, optimized content, strong review management, and smart ad campaigns, you can stay visible to potential customers and set your lot apart from competitors.

References

Carchesio, C. (2022, June 21). How to get your parking facility on Google Maps . Precise ͵ÅÄ͵¿ú | Parking Management Services. Retrieved February 23, 2023, from /news/how-to-get-your-parking-facility-on-google-maps

Fiorini, M. (2022, June 14). How to get your parking lot on to google search results . Precise ͵ÅÄ͵¿ú | Parking Management Services. Retrieved February 23, 2023, from /news/how-to-get-your-parking-lot-on-to-google-search-results